Studio 29 boutique, an extension of the highly successful Africa Fashion Week London (AFWL) brand is set to open its doors to Lagos fashionistas from Sunday 14th April 2013. The first of a series of concession stores in Lagos, African Fashion Week London, the biggest African themed fashion event in Europe launches Studio 29 as a response to demand for the exclusive pieces featured in its runway events.
Eva Alordiah smoulders in a series of playful and sultry poses in pieces from award winning AsakeOge brand stocked at Studio 29. Wearing limited edition pieces from casual to evening to occasion the gorgeous rapper embodies the spirit of the AFWL brand: fabulous, black and beautiful. Working with bold colors that matched her vibrant personality, the styling team at Studio 29 found Eva’s funky sense of style and easy humor a refreshing choice as fashion ambassador for the first campaign.
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Opening at 29 Opebi road, Ikeja, a Lekki branch right after and then the prestigious Oxford Street, London branch opening later in the year, the Studio 29 boutique will be stocking the best of African fashion from African designers around the world. With London-based multiple award winning brands like Adebayo Jones and AsakeOge already in store and other exotic pieces from designer brands such as Zebra Living, Kola Kuddus, Violet Couture, Mademoiselle Aglaia, Nene Kester and more designers signing up every day, the boutique caters to the everyday needs for the modern fashionista. From day to evening, casual to occasion, there’s something for everyone in store. With it’s contemporary deco and furnishing, Studio 29 will also be open for event bookings, fashion tea parties and product press launches.
The official opening is set for Sunday 14th April with press, media and celebrities and general public invited. To get an invite to the exclusive opening simply send an email to studio29@
Founder AFWL Ronke Ademiluyi says, “Studio 29 was specifically set up to give women and men access to the runway pieces they fall in love without having to break the bank. We recognize the increasing rise of the ever savvy recessionista and we want to fill a gap in the market” As applications from designers and exhibitors continue to stream in, Ademiluyi is confident Studio 29 will create an affordable chic platform and designer’s hub for established and emerging designers alike.
London based designer Asake Agoro of the AsakeOge brand who styled the shoot says, “We always get enquiries from Nigeria about where our pieces can be bought, partnering with AFWL is a step towards giving our fans in Africa access to our ready to wear pieces and bespoke services”
Africa Fashion week London is set for 1st-4th August 2013 at the Old Truman Breweries in Shoreditch London with over 100 designers taking part and 30,000 guests expected in a much bigger affair than the previous edition. AFWL is currently receiving applications from designers across the globe keen to reach an international audience in one of the quirkiest fashion capitals of the world. With other projects in the pipeline such as Nigeria’s Next Top Designer and Face of Africa Fashion Week London. The AFWL brand is pursuing its vision to expose African Fashion to the world.
CREDITS:
Designer: AsakeOge Couture. www.asakeoge.com
Makeup: Eva Alordiah for www.makeupbyorsela.com
Stylist: Asake Agoro & Maryanne Alabi
Photographer: Hakeem Balogun
You have read this article AFWL 2013 /
ENTERTAINMENT AND LIFESTYLE /
EVA ALORDIAH /
FASHION AND LIFESTYLE /
RONKE ADEMILUYI /
STUDIO 29
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