AFRICA FASHION WEEK LONDON LAUNCHES FIRST CONCESSION STORE, STUDIO 29, 14TH APRIL 2013

 Studio 29 boutique, an extension of the highly successful AFWL brand is set to open it's doors to Lagos fashionistas from Sunday 14th April 2013.  The first of a series of concession stores in Lagos,  African Fashion Week London, the biggest African themed fashion event in Europe launches Studio 29 as a response to demand for the exclusive pieces featured in it's runway events. 

Opening at 29 Opebi road, Ikeja, with Lekki branch at 1 cottage drive off Durosimin Etti, Lekki phase 1 and the prestigious Oxford Street, London branch opening later in the year, the boutique will be stocking the best of African fashion designers around the globe. With London based multi award winning brands Adebayo Jones and AsakeOge already in store and other exotic pieces from designer brands such as Zebra Living, Kola Kuddus, Violet Couture, Mademoiselle Aglaia, Nene Kester and more designers signing up every day, the boutique caters to the everyday needs for the modern fashionista. From day to evening, casual to occasion, there's something for everyone in store. With it's contemporary deco and furnishing, Studio 29 will also be open for event bookings, fashion tea parties and product press launches.

The official opening is set for Sunday 14th April with press, media and celebrities invited. To get an invite to the exclusive opening simply send an email to studio29@africafashionweeklondon.com

 Founder AFWL Ronke Ademiluyi says, "Studio 29 was specifically set up to give women and men access to the runway pieces they fall in love without having to break the bank. We recognize the increasing rise of the ever savvy fashionista and we want to fill a gap in the market" As applications from designers and exhibitors continue to stream in, Ademiluyi is confident Studio 29 will create an affordable chic platform and designer's hub for established and emerging designers alike.

London based designer Asake Agoro of the AsakeOge brand says, "We always get enquiries from Nigeria about where our pieces can be bought, partnering with AFWL is a step towards giving our fans in Africa access to our ready to wear pieces and bespoke services"

Africa Fashion week London is set for 1st-4th August 2013 at the Old Truman Breweries in Shoreditch London  with over 100 designers taking part and 30,000 guests expected in a much bigger affair than the previous edition. AFWL is currently receiving applications from designers across the globe keen to reach an international audience in one of the quirkiest fashion capitals of the world. With other projects in the pipeline such as Africa fashion week Nigeria and Nigeria’s Next Top Designer reality Tv show The AFWL brand is pursuing it's vision to expose African Fashion to the world.

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