GLOBACOM ANNOUNCED AS THE OFFICIAL AFRICA TELECOMMUNICATIONS SPONSOR AFWL 2013

London, 15 July 2013

The organisers of Africa Fashion Week London are delighted to announce Globacom Limited as the official African telecommunications sponsor for the third edition of Africa Fashion Week London scheduled for 1-3 August 2013 at Old Truman Brewery in Shoreditch.

Also the official sponsors for African Arts and Fashion Banquet fundraiser gala presented by AFWL at The Dorchester in support of emerging African designers, Globacom, as Nigeria’s national telecom operator, has consistently brought innovation, quality service delivery and unequalled benefits to its subscribers. Since its inception in 2003, the company has grown to become a major player in the African telecom industry.

Currently, Glo remains a giant in the telecoms sector with over 35 million subscribers in Africa, including multinational corporations, decision makers in the public and private sectors, students, artisans and rural dwellers who are connected to our network who enjoy access to high quality products and affordable telecom services.

Globacom is also a leading brand in the promotion of African arts and culture through its outstanding support and sponsorship of the creative, literary and the performing arts with support for leading Nollywood actors and actresses, music stars and comedians across the continent as well as its commitment to the discovery and nurturing of young talents through sponsorship of reality shows such as the ongoing Glo X-Factor which offers a top prize of $150,000 USD and a recording contract to the winner of the show.

“In line with our commitment to the promotion and sustenance of African arts and culture as well as our tradition, we have now teamed up with The African Fashion Week towards celebrating our unique and diverse African cultural heritage through fashion,” said Globacom chairman Dr. Mike Adenuga JR (GCON).

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He also added, “African fashion is gradually taking the centre stage of world fashion with African designers participating actively in major fashion shows and African models increasingly making the continent proud on the runway,” he continues, “Africa boasts a rich cultural heritage which, I dare say, is the best in the world. I, therefore, commend the organisers of this forum as their efforts have helped elevate the status of African fashion and works of art worldwide. The business and overall growth potentials offered to the continent by AFWL are enormous.”

“We are absolutely delighted to have the support of another proudly African brand which lends its support to the platform created with the aim of showcasing, celebrating and supporting young African talents in fashion,” said Africa Fashion Week London founder and CEO, Ronke Ademiluyi.

“Globacom’s support also validates the hard work we have put in since our inception in 2011 and is proof that we have created an invaluable platform organisations and individuals believe have the power to make a difference not only to the African fashion scene but to the lives of up and coming design talents of African descent, and for this, we are proud,” Ademiluyi added.

With Mrs. Fifi Ejindu, the Nigeria-based architect and businesswoman and Yinka Shonibare MBE, the London-based globally celebrated Nigerian fine artist as patrons, this year's event once again promises to be a huge success which will see over 100 African designers and exhibitors showcasing their designs at the event, taking place in the impressive Truman Brewery space, just off Brick Lane. This years’ AFWL is set to be bigger and better than ever, expected over 20,000 people to attend the event over the course of the three days.

Due to popular demand for the shows, the AFWL team have also announced the availability of a limited number of first come first served free standing tickets which will also allow the holder free entry to the exhibition hall.

AFWL celebrates the work of African and African inspired designers in the UK. The annual event debuted in 2011 and welcomed 4,700 visitors followed by its sophomore edition in 2012 at London Spitalfields  which attracted over 20,000 visitors.

Created by Ronke Ademiluyi CEO, AFWL aims to be the single, biggest African event in the UK.

For more information about Africa Fashion Week London please visit www.africafashionweeklondonweek.com

To participate in AFWL 2013 as a designer or support the event as a sponsor, please email info@africafashionweeklondonuk.com

To order a free standing ticket, visit

www.africafashionweeklondon.com/africafashionweek/standing-ticket

For media enquiries, please contact S Two PR at pr@stwopr.com  @stwopr.com

Follow AFWL on

Website: www.africafashionweeklondon.com

Twitter: @africafwl    Facebook: /africafwl      Instagram: africafwl

Globacom Limited is Africa's fastest growing telecommunications company. Owned by the Mike Adenuga Group, Globacom is the market leading mobile service provider in Nigeria. Globacom operates in the Republic of Benin and Ghana. Globacom also acquired licenses to operate in the Ivory Coast. It has a reputation as one of the fastest growing mobile service providers in the world. Globacom Limited aims to be recognized as the biggest and best mobile network in Africa.

Website: www.gloworld.com

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AFRICA FASHION WEEK LONDON PARTNERS WITH OHTV

The organisers of Africa Fashion Week London are pleased to announce media partnership with OH TV in the run up to the third edition of AFWL scheduled for 1-3 August 2013 at Old Truman Brewery in Shoreditch a success.

Africa Fashion Week London is the largest African fashion exhibition outside of the continent, providing a global platform for emerging and established designers alike. Since its debut in August 2011, AFWL has become a key platform for capturing the surge of the African inspired trends in the fashion industry.

OH TV will film this year’s event and key highlights in the new season a popular flagship show ‘Out and About With Lola’. OH TV is an international TV network providing contemporary entertainment, available via Sky Channel 199. The OH TV Network delivers family friendly, ethical programming that is innovative, authentic, diverse and inspirational. 

“African fashion is clearly making its mark in the fashion industry. OH TV is always proud to partner with events such as Africa Fashion Week London that celebrates some of Africa’s finest. We are particularly excited about this year’s event as AFWL continues to be a leading event on the African fashion calendar,” Vidal Juba, OH TV Channel Manager and Head of Production said of the partnership.

“We are delighted to have OH TV as our one of our official media partners for yet another year. As doubtless fashion and entertainment go hand in hand, we hope that this partnership introduces the event to a broader audience both in the run up to and after the event,” said Ronke Ademiluyi, the founder and CEO of AFWL.

With Mrs. Fifi Ejindu, the Nigeria-based architect and businesswoman and Yinka Shonibare MBE, the London-based globally celebrated Nigerian fine artist as patrons, this year's event will see over 100 African designers and exhibitors showcasing their designs at the event expected over 20,000 people to attend the event over the course of the three days.

For more information visit: www.africafashionweeklondon.com 

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From Lagos to London: Lagos based Ladies of Fashion Get Ready for Africa Fashion Week London 2013

TOYIN LAWANI OF ELEGANTE BY TIANNAH STYLING

ELEGANTE BY TIANNAH STYLING

ASAKE OGE

With only two months to go to the biggest African fashion extravaganza London’s set to see, the third edition of Africa Fashion Week London taking place 1-3 August 2013 at Old Truman Brewery at the capital’s hip and happening district Shoreditch, the heat is up. 

Fabrics selected, scissors, pins and needles at the ready, our designers are fast preparing for their moment on the runway in front of thousands of fashionable Londoners and guests coming in from across the world and all over Africa as well as celebrities, dignitaries and VIP guests including this year’s patrons Abuja based business woman and architect Mrs. Fifi Ejindu and London-based Nigerian artist Yinka Shonibare MBE.

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Amongst the African and African-inspired designers from across the globe signed up to showcase on this international runway are also three Lagosian ladies getting ready to dazzle a thousand-strong audience: Meg Alabi of Alabi Couture, Toyin Lawani of Elegante by Tiannahstyling and Asake Agoro of Asake Oke who has recently relocated to Lagos from London. Having participated in some way in last year’s Africa Fashion Week London, they are no strangers to the event, and it was perhaps last year’s success that inspired them to hit the runway in their stylish strides this year. 

 

MEG ALABI

DESIGN BY MEG ALABI

Meg Alabi of Alabi Couture who exhibited her designs at AFWL 2012 says, “AFWL is a great avenue to reach a targeted clientele and a great platform whereby we showcase our ready-to-wear collection with a twist.”

Alabi launched in MD’s Clothing in 2005 in Surulere, Lagos, which proved an instant hit with the Lagos power dressers due to Meg's eye for fashion and a rich stock which included everything for men and women from coshes to fragrances, footwear accessories and gifts. In 2011 Alabi launched the eponymous Alabi Couture, specializing in designing couture, high tempo fashion with an eye for cut and fit.

When asked what the audience at AFWL 2013 can expect from her, Meg describes her collection as a “2-in-1 collection, a combination of Ankara, cotton, silk, chiffon and a combination of a day wear and evening wear with much needed comfort, sassy and trendy class for both men and women.”

 

DESIGNS BY ASAKEOGE

Asake Agoro of Asake Oge London was another one of the exhibitors last year who was so dazzled by the flashing lights of the catwalk she had to come back this year as a runway designer. Third generation seamstress, who launched her label in 2009 says, “I wanted to be a part of Africa Fashion Week London because it is the biggest African event in Europe and it has the best platform for African talent to get Western exposure”

The label who creates for women who are “unique, individual, daring in a stylish way” promises to bring a brand new collection of structured futuristic lines fused with soft feminine silhouettes.

Another lady who is no stranger to AFWL both front and back of stage is none other than Toyin Lawani, Creative Director of Tiannahstyling and Elegante by Tiannahstyling. Having worked as a stylist backstage at last year’s event, styling for a number of designers including the grand finale by Adebayo Jones on Saturday’s gala show, Lawani feels ready to showcase her own designs on the AFWL runway this year.

“I’m really thrilled to be showcasing at AFWL this year.  I had a chance to showcase at Africa Fashion Week London last year but didn’t take it because I wanted to learn a lot from working backstage internationally,” explains Lawani. “I had also worked with Music on the Catwalk styling backstage in NYC prior to that. I am now ready to take on the challenge of showcasing my collection this year.”

Elegante by TiannahStyling was launched in 2012 by young entrepreneur Toyin Lawani, one of Nigeria’s number one creative directors and stylists. Sleek and sophisticated, Elegante by Tiannahstyling encapsulates the essence of femininity with designs that flatter the female form. 

Spring/Summer 2013 collection “Daring”, a mix of different fabrics including lycra, silk, chiffon, cotton and leather, was inspired mostly by Toyin Lawani’s love for fairy tale illusions, art and colours. And we are sure to expect nothing less of the designer known for her edgy style. “My collection is very dramatic and London fashionistas  should expect the best my unpredictable and creative mind has to offer,” Lawani says.

Toyin Lawani, Asake Agoro and Meg Alabi are only three of the ladies, along with others like Zizi Cardow, Ella and Gabby to name a few, who will be hitting the runway with designs cut from a different cloth, representing Nigeria in the heart of London.

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